Baby Scumbag and Ishod Wair Join Forces to Take Down Thrasher
Published 10/31/2013 by Sean Bowes
Instagram is killing off the significance of skateboard magazines.
It became apparent a few days ago while I was taking a poop. There I was in my bathroom—which should look like your bathroom with a pile of skate mags next to the toilet—scrolling away on Instagram.
I was on my normal "double-tap" killing spree, "Liking" pictures of Nuge camping in Sammy Baca's backyard, Theotis going to Snoop Dogg's birthday party and Heath Kirchart's beautiful younger sister getting a new job at EA Sports. Then, out of the corner of my eye, I noticed a shiny new issue of The Skateboard Mag.
This month's issue of the Mag had not yet been opened, despite Curren Caples feebling a 22-stair death rail on the cover. Unreal.
I had sub-consciously chosen to scroll through the intimacies of my favorite skateboarders (and their younger sisters), rather than enjoy the pastime of cracking open a new magazine on the crapper. Surely this was ABD by hundreds, maybe even thousands, of skaters who chose smart phone over the skate mag in the bathroom. Maybe this is what shut the doors over at Skateboarder Magazine.
It's rumored that Thrasher Magazine has a circulation of about 250,000 readers, which sounds impressive. Imagine a readership of skateboarders reached by one publication that could fill most NFL stadiums, twice.
However, this readership is pitiful when compared to the Followers of your favorite skateboarders. For a moment, let's indulge in numbers:
- Street artist NeckFace had 15,000 followers within one week of making an Instagram account.
- Ishod Wair currently has 77,000 followers.
- 13-year old Baby Scumbag has 264,000 followers (4,000 more followers than Eric Koston.)
- Andrew Reynolds has only 105,000 followers
- PRod boasts a respectable 368,000.
- Ryan Sheckler has 978,000 followers
- Tony Hawk has more than a million followers.
- Thrasher Magazine has 329,000 followers
- The Skateboard Mag has 199,000 followers
- Digital-Only Skateboarder Magazine has 88,000 followers
- I have 60 followers.
By this account, it could be said that Baby Scumbag has a bigger influence than Thrasher Mag's circulation, and if he teamed up with Ishod they would have a digital presence that would surpass both Thrasher's Instagram and magazine subscriptions. It's unclear what the two would collaborate on since Ishod usually posts skateboard videos and Baby Scumbag makes Memes of himself or SpongeBob SquarePants.
It's a mystery why Instagram is becoming more appealing to skateboarders than magazines. One may argue that it's due to your phone always being in your pocket and the convenience to get stoked on skating is sitting right next to your car keys, but maybe it's something else entirely, something cool that I don't even know about...
Photos
Related Results
There are no related results for this post.Related Articles
Skate by Numbers: Planning a Contest Format with an Element of Time
9/20/2013
Let me warn you, this article and this new feature I'm starting called Skate by Numbers is nerdy, grow'd up, and bid'niss as hell. It has to do with all the things you probably hate in school if you're still stuck in that youth jail. Math, spreadsheets, numbers, addition, multiplication, logic, and all that.
Thrasher's Halloween Hellride Contest
10/31/2013
It was a Hellride alright. Thrasher's coverage of their Halloween Hellride a few days ago:
Fred Gall's First Look at Thrasher
11/9/2013
These First Look features Thrasher does are amazing. Fred flips through this month's issue referring to ex-team mates and 'lady boy Dylan Rieder.'
Rolling Heavy: Vans in Skateboarding (not the shoes)
11/12/2013
The van, similar to the skateboarder, has always driven a fine line between cool and scummy. There is something indescribably cool about a vehicle that will fit eight friends with the option to sleep in the back.
23 Olympic Sports That Skateboarders Would Dominate
12/3/2013
Professional skateboarders probably have a better chance of hanging up their boards and start taking archery lessons if they want a gold medal that doesn't have a Youhoo logo on it. Or, dust off the ol' boxing gloves.
Other Pros Should Dig Through Ishod's Trash for Throwaway Footage
12/2/2013
I wonder if the Chronicles 2 video this weekend will cause some heated debates over Skater of the Year after that Nyjah part dropped. Ishod is in the mix and this week, we get treated to some of his unused footage for the video.
Ishod Wair is Thrasher Skater of the Year
12/8/2013
Congrats, Ishod! That's who we voted for here at The Boardr.
Ishod Wair's Thrasher SOTY Party in San Francisco
12/21/2013
Last night was all about Ishod Wair. Good thing I have these photos to remember what went down.
P-Stone's 2013 Santa Cruz
12/31/2013
Preston Maigetter aka P-Stone has been filming for Thrasher with a beer in his hand for as long as I can remember. He's one of the most seasoned travel vets you'll ever hit the road with, too. He's got a compilation of 2013 footage from the Santa Cruz team on the Thrasher site.