Welcome New Brands to The Boardr Store

Friend of The Boardr that can be found on our judging staff at events we do, James Craig, started sml with some friends that just wanted quality skateboarding wheels that their crew could rep. He's got Austyn Gillette, Youness (this Thrasher part today, damnnn), and a full crew of other rippers with #bigdreamssmallwheels.

Hard Luck Mfg is Jason Jessee's company. Just by his stuff being in The Boardr Store, we feel that much more legit. Recognize the artwork in the logo? Mark Gonzales drew it for Jason and said he should start a company with it. If Gonz drew me anything, I'd start a company with it even it he said not to!

Preservation Board Co is out of New Orleans with boards that have been 100% American made since they started in 2010. Their mix of passion for skateboarding and New Orleans' unique culture come through in their designs. We've been friends with most of the crew there for as long as we've all been working in skateboarding. Welcome Preservation Board Co to The Boardr Store. Their crew is Charlie Thomas, Justin Higgins, Sean 'Squee' Guillory, Mikey Chim, Christian Dufrene, and Duane Pitre. On our crew, Bob Freeman here was born in New Orleans. Well, let's have a crawdaddy boil, ya'll.

Friend and many times co-worker of The Boardr, Paul Zitzer and his homie Tim have finally gotten around to doing something with The Friend Ship Skateboarding Company they started in their heads 25 years ago. I like to think it was immediately after Paul's 540 on Nickelodeon's Skate TV born on the decks of that sketchy ramp at Astro Skate. The team includes Jason Park, Bern Iseli, and Milwaukee local Nick Sommer. Back it. One of my personal long term goals here at The Boardr is to get this little skateboard company we started to grow enough to be able to employ Paul full time. He's one of my favorite industry dudes both on and off the skateboard.

Lowcard started 10 years ago with a ream of office paper and a sketchy photocopier. Their first issue made it into Thrasher's Zine thing questioning whether a second issue would print. A decade later they're still documenting skateboarding raw like that, sans photocopier, but with the same look and feel that started it all. Flip through their 10 year anniversary issue that they returned to Kinko's to print in the original photocopier style. Stay in your roots like that. Thanks for being down for being in The Boardr Store, Lowcard.