When we started The Boardr Store earlier this year, Stevie Williams and AYC were immediately down. During their recent lookbook shoot, I was able to talk some business with Stevie about starting AYC, his past ventures in skateboarding, and what some of his favorite gear is. I agree with Stevie that some of your most valuable lessons can come from your failures, too. We discussed when to throw in the towel on a project and more. Pick up Asphalt Yacht Club gear in stock here.