Cruiser boards usually vary in shape from traditional street boards and can vary widely in width, but generally are shorter than about 34 inches. Cruiser completes come with softer wheels, too. Softer wheels are an easier ride. Cruiser boards are generally not for doing tricks. They're transportation like longboards, but don't have the uncool factor that longboards got stuck with from the street skaters.
Denim in skateboarding isn't as popular as it used to be, but give it some time and we'll see it come back fierce like most other trends. We still stock a decent selection of top quality denim for those sticking to the classic.
Those lowly nuts and bolts, aka Hardware, have had quite a decorated history in skateboarding. Some of the biggest companies in the industry started out as hardware and now have their owners flying to the skateboard shindig in private jets.
Sure, everyone says 'Support Skater Owned,' but one category we're backing hard is current and former pros that start their own companies. From Brian Anderson starting 3D to Ragdoll starting Hurt Life, keep backing these dudes until the wheels come off.